vietnam war Essay Paper Example For Students

vietnam war Essay Paper Choices Tim OBrien was drafted to the Vietnam War. He didnt want to go to the war. So he went to the northern woods in the northern Minnesota. He had to make a choice whether to go to the war or not to go to the war. After spending six days with guy Elroy he decides to go. Tim OBrien went to the war for the wrong reasons. He didnt even think that there should be a war. He saw no reason at all why they should be fighting. He says I was drafted to a war I hated I was politically naive, but even so the American war in Vietnam seemed to me wrong. Certain blood shed for uncertain reason. He hated this war and had so many questions about it. he says It was my view then, and still is that you dont make a war without knowing why. he didnt believe in it and didnt know why we were fighting so why should he go to a war. He didnt want to go to war. He wasnt made for war. He even says , I was no solider. I hated dirt and tents and mosquitoes. The sight of blood made me queasy. Now come on he didn t even like anything to do with outdoors what good would he even do for our country. He minds well stay home and go to school. He was too young and had too much to lose. He even got a scholarship to a good school. I had the world dicked Phi Beta Kappa and Summa Cum Laude and president of the student body and a full ride scholarship for grad studies at Harvard. It must have been a mistake cause I was too young. a month after graduating from Macalester college. I was drafted to fight a war I hated. I was twenty-one years old, young, yes. Way too young to go to war. He was too embarrassed not to go. He was afraid to be laughed out of town. and it was easy to imagine people sitting around a table down at the old Gobbler Cafe on Mainstreet, coffee cups poised, the conversation slowly zeroing in on the young OBrien kid, how the damned sissy had taken off for Cananda. Now think about those reasons arent very good for going to fight for our country. Here he says it again. I did not want people to think badly of me. Not my parents, not my brother and sister I was ashamed of my conscience ashamed to be doing the right thing . Even he knew what he was doing was wrong, cause of his reasons for going. Well he shouldve just protested the stupid war. If he didnt believe in it then he shouldnt have. Just because he didnt want to be laughed at. He didnt believe in it so why should he go. He would have been less of a coward if he wouldve ran to Canada. He shouldve want to the war for different reasons. We will write a custom essay on vietnam war Paper specifically for you for only $16.38 $13.9/page Order now

Little Words Are Important Too

Little Words Are Important Too In every genre, we tend to pass over the little words as we write. We are more fascinated with our choice of the perfect adjective or the most unusual verb. These little words, however, are especially important for new writers or ESL writers because the wrong little word can totally change the meaning of what you are trying to say. It can even be catastrophic.Little word use can produce proper diction or correct grammar. Using the right one will help you produce writing that is more accurate and deliver communication that is the clearest it can be.So how does a writer check for the use of those sometimes tricky little words? What should you know to make sure you are not committing a major faux pas with your use of what are words that everyone should understand so easily? Here are some examples Ive found in actual pieces Ive edited.Words can be spelled correctly, but mean something totally different than you intended. These mistakes wont be picked up by Microsoft Word spellcheck becau se the words are spelled right. Sometimes these words will have letters reversed to produce entirely different words, such as peel vs. peal; does vs. dose; form vs. from; or breaking vs. braking. These words all have much different meanings.Sometimes letters can be left out, again producing totally different words than you intended, i.e., her becomes he. When an r is left out or spacing is different, your becomes you and note becomes not. Again, these kinds of errors can be hard to spot, and Word wont alert you to them because the software sees them as correct.Even moving letters around or adding a letter can be a problem sometimes. For example, drooping becomes dropping and prosperity becomes property. Further, proposition can become preposition , specious can change to spacious and through goes from being a preposition to the noun, trough. Just think of the difference in meaning or confusion that can result for your reader.Watch out for words spelled right that are the wrong words . They can even be embarrassing sometimes. Examples of mismatches Ive seen are impotent for important, raped for rapid and massage for message. I ve seen course written as curse or even worse, so Im always glad when I spot these problems and fix them for the client. Its not funny if these word mismatches sneak into your dissertation or an academic article youre submitting to a prestigious journal.Preposition (not proposition) use is also sometimes a problem. The wrong preposition is used, and the result is unclear meaning. Favorite examples I see often are of rather than for or the reverse or for instead of from or use of too when the meaning should be to or even two. Knowledge is power, so find a good list of commonly used prepositions and study how they are used to produce proper diction. Look for sentence examples as well to understand which prepositions belong where in your sentences. Compile your own examples as you do more of your own writing.Contractions (not contradictions) can be tricky too. Know the correct spelling of the most common ones. Dont rely on word processing software to be your editor. Especially, know the difference between its and its. This is a very common error that appears even in sophisticated writing and top publications. Very simply, its means it is as in It is a dog On the other hand, its is a possessive adjective and is placed before a noun, as in The dog wags its tail. Heres a simple hint: When you can substitute the phrase it is for it s, then youll know which spelling to use. Another example is youre which means you are not your - another possessive adjective like in your books. Another is theyre vs. their or even there. Know the difference.Ive probably totally confused you by now with all these examples and maybe unnerved you a bit too. There are a lot of details and specifics to remember. Thats true. Whats important, however, is that you understand that little word mistakes often show up surreptitiously in writing, and they can hugely influence how your writing is received and the meaning of what you are trying to say (hopefully they wont ever hugely embarrass you). So how do you catch little word errors or hopefully avoid them altogether? Its not easy, but here are a few tricks that can help:First, learn how little words are used in English, especially those that either sound alike or are spelled very similarly. Watch for them.Learn to recognize the precise differences in little words as you read. Then remember them when you move into writing mode. Perhaps start a notebook with ones you use wrongly. Notice preposition use in sentences you read written by authors you respect. Doing that will make you more diligent, both when you write and when you revise.Check every draft manually and your final version especially for bizarre use of little words. Read your work aloud if that helps, or mark questionable words as you read. Then check these words further for spelling and/or correct meaning and proper use . If youre not sure, ask someone who does know and take note for the next time.Learn the basic correct spelling process for contractions. The apostrophe takes the place of letters that are left out. For example, did not becomes didnt because the o is replaced by the apostrophe. Speak the contraction as a formal phrase or write out the phrase to understand the correct spelling of its contraction.Proofread, Proofread, and Proofread again. Have a friend or editor you trust do the same and seriously note any advice. Then recheck your text and make necessary changes.There is nothing better then a good pair of eyes to make sure your use of little words never trips you up again. The best news is that practice does make perfect. The more you learn and the more you practice the precise use of little words, the better youll get at doing it. Eventually their use will become second nature.

The Female Entrepreneurship in Comparison to Its Male Counterparts in Essay

The Female Entrepreneurship in Comparison to Its Male Counterparts in UK - Essay Example The involvement of women in entrepreneurship is crucial for the growth of every nation's economy. In the UK, women gained the right to vote only in 1918 (Peele, 2004 p251). This shows that women were marginalized in the past and were prevented from taking a full and active part of the economy. However, ninety years after women gained the right to vote in Britain, the lot of women has increased significantly. In the 1970s, women became more proactive in matters relating to entrepreneurship. This paper examines the trends in the increase in the numbers of women involved in entrepreneurship in the UK since the 1970s. It identifies the core concepts of and theories of female entrepreneurship in relationship to changes in trends and improvement the bridging of gaps between UK female entrepreneurs and their male counterparts. It also evaluates the elements of female entrepreneurship in Britain in relation to female entrepreneurship in other nations around the world. Theories of Female Entr epreneurship Female entrepreneurship is a combination of structured and chaotic methods which lead to women establishing and running businesses (Ho Chu, 2004 p111). This means that there are two main ways that female entrepreneurship comes up. In the first route, female entrepreneurship is a conscious effort made by females to set up businesses by learning the art and science of entrepreneurship. This way, there are structured methods and means that enable women to set up businesses. On the other hand, Casson et al (2008) identify that most women find themselves in entrepreneurial positions by circumstances which lead them to take up business ownership positions around the world. Thus, in this context, female entrepreneurship is simply seen as a phenomenon whereby women establish or gain ownership of businesses in a given nation. This conception, therefore, views the process through which females get to rise to this level. Another view put forward by Carter (2005 p11) is that female entrepreneurship can best be evaluated and understood if it is viewed in direct contrast to male entrepreneurship. In this vein, Carter begins her thesis by stating that entrepreneurship has been traditionally viewed as a man's thing. As such, the involvement of females is a study that is meant to bridge the gap that has been created by the stereotypes that have existed in society for generations. Whereas the first view examines the procedure through which a woman acquires the position of entrepreneurship, the second view tries to view the whole concept of female entrepreneurship as a method of reducing the injustices of the male-dominated society. Thus, the second view diagnoses the reasons why women are not often seen in business ownership roles and try to find ways of addressing the issue. This has been seen as a feminist position because it adopts a conflicting position to the status quo and demands some degree of recognition of women through positive discriminatory measures wh ere necessary (Greer & Greene, 2004). Either way, the fundamental view of female entrepreneurship is to identify the characteristics, training and innovation systems that are necessary to keep females in business ownership roles (Ho Chu, 2004). It involves amongst other things, the motivation, expertise, and expectations that female entrepreneurship adds up to society (Carter & William, 2003).

Genesis Essay Example | Topics and Well Written Essays - 2000 words

Genesis - Essay Example This Biblical assertion triggers in the mind of every Christian that there is given beginning for everything that exists on earth. It makes it clear and easy to believe that God had a plan for His creation since He decided to begin with the heaven and earth. Each step made by God in the process of creation was typically methodical. Verse two of chapter one says that, â€Å"the earth was without form, and void; and darkness was upon the face of the deep. And the Spirit of God moved upon the face of the waters† (New International Version, Gen.1.2). This case provides the way God is really powerful. Both the first and second verses have created the impression that God has no definite beginning. This is because everything started from his creation. He could even see what to do even before light was created. This further implies that whatever God did was meant to be a blessing to the product of His work of creation, especially to human beings. This is seen in the case where he comm ands that, â€Å"Let there be light: and there was light† (New International Version, Gen.1.3). The creation story in the Christian religion is unique from other religions and scientific interpretations. In essence, various aspects or happenings found in Genesis have been attracting the attention of scientific institutions. In this regard, some institutions seem to oppose some creation stories while others aim at providing some geological and biological evidence about the stories of creation and Noah’s Flood (New International Version, Gen.9.16). The various scientific explanations and mythologies of creation and Noah’s flood have been presented in the world today, but are often accompanied with their inconsistencies and fallacies in the attempt to disagree with the Christian Bible. Nevertheless, the flood happens due to Gods anger towards human beings. The book of Genesis says that, â€Å"Never again will I curse

Policy Issues in Mental Health Essay Example | Topics and Well Written Essays - 1250 words

Policy Issues in Mental Health - Essay Example One such issue is the mental needs of baby boomers. This is because this generation of the American population offers a Unique challenge to the American medical system, in that the system is not adequately prepared to address the mental health needs of this demographic. This can, however, be remedied with the appropriate policy implementation to ensure that Medicare is in a position to adequately contain the mental health needs of the baby boomer generation. This is because the members of these demographic are likely to suffer from mental problems like depression leading to suicides, as they advance in age (MedlinePlus, 2009). Although mental health is being recognized as a health problem in America, the Medicare system needs policy implementations, ad hoc the needs of the baby boomer generations mental health needs. Background After the WW2, The demographic of the American population that comprised of young adults had a symbolic significance to the population as the face of optimism and the nations driving force. In the modern times, however, as this generation has advanced age wise, there has been growing concerns concerning their health. This is because there are fears that the health care system is inadequate to handle the mental needs of this generation, to ensure they live healthily. The society has been slow to recognize mental health as an illness, and this has made the field lag behind as compared to the other areas in mainstream healthcare. This shortfall has been made apparent by the challenges in mental healthcare for the baby boomers. The healthcare policies that have been introduced recently have highlighted the shortage in terms of carte providers of geriatric mental health cases. Statistics on the issue collected by the Center for Disease Control and Prevention (CDC) depicted an increase in the suicide rates by 20%, among the age demographic of between 45 to 54 years, in the period between 1999 and 2005 (Conger, 2009). Though exploration into th e matter has not yielded a definite cause for this increase, the most logical hypothesis has been cited as being due to the depression affecting this demographic. Use of prescription drugs and hormone replacements to counter menopause have been proposed as possible causes (Chopvisky, 2011). Other experts have varied citing it simply portrayed the natural receding of the population numbers. White Women have a slightly higher increase than their male compatriots, with a figure of 3.9 percent increase being recorded. The increase in suicide rates was also evident across the board with minority groups also recording an upward trend in suicide cases. The complexity of the health needs with relation to their mental wellbeing is made critical by the actuality that this demographic comprises of 78 million individuals. The gravity of the situation is further reiterated with the fact that 10 million baby boomer are likely to suffer from Alzheimer cases. There are also indications that cases o f dementia have a strong prevalence among the group (Kapes, 2006). The society has tried to ensure that this generation lives comfortably, and there have been initiatives concerning this in various areas including social security and geriatric care, but there has been a shortcoming in

Customer Lifecyle Case Study: Toyota and HP

Customer Lifecyle Case Study: Toyota and HP Let us raise a question what is the main goal of a business company? What is the common aim of all its internal units? The answer did not change from the old times till nowadays its simply a profit or the rise of the wealth owned by its shareholders. But as the years went by, the business theories improved, and the ways to approach companys goals developed as well. During the years of experience smart entrepreneurs understood, that there is something behind seeking the profit, something more then numbers and rational decisions. That something turns out to be a companys relationship with customers. Customer relationship management is a concept that became very popular during the 1990s. It offered long term changes and benefits to businesses that chose to use it. The reason for this is because it allowed companies to interact with their customers on a whole new level. There are few different strategies of CRM. We are going to discuss more specifically about one the customer lifecycle. Customer lifecycle is the behavior of a customer with a company over the time. A high knowledge in this theory of CRM is a great tool for a company to reach its goals and surpass the competition. We have chosen this topic because we see a great importance of it in business life and it is very handy for us as business students to expand our knowledge in this specific subject. For grounding the theory and our ideas we have chosen two different companies HP and Toyota. HP is providing other enterprises with CRM decisions. We are going to disclose briefly the background of HP enterprice services as a company and talk a bit more specifically about their services and attitude about the importance of CRM and customer lifecycle. Toyota is a multinational automaker. We are going to present its CRM strategy and show their practical experience of following the customers lifecycle. Customer lifecycle and CRM theory As mentioned before, in this part we are going to briefly answer the question what is Customer Relationship Management, and talk more specifically about the Customer Lifecycle. What is Customer Relationship Management? In few steps we can assume that Customer Relationship Management is about finding new customers, collecting info about them along the way and using that info to enhance their experience and foster long-term relationships. The focus on the customer is the main characteristic of CRM and two are the most important questions that a Customer Relationship manager has to keep in mind: what are the customers needs? And do we offer programs/products in response to their needs? Customer relationship management is a widely-implemented strategy for managing a companys interactions with customers, clients and sales prospects. It involves using technology to organize, automate, and synchronize business processes (principally sales activities, marketing, customer service, and technical support). The overall goals are to find, attract, and win new clients, nurture and retain those the company already has and reduce the costs of marketing and client service. Customer Relationship Management designs t he company business strategy including customer -interface departments as well as other departments. CRM is a term that is often referred to marketing. However, there is no complete agreement upon a single definition. This is because CRM can be considered from a number of perspectives. In summary, the three perspectives are: Information Technology (IT) perspective Business Strategy perspective The Customer Life Cycle (CLC) perspective Whereas our topic is focused on Customer lifecycle, we are going to explain and go deeply inside only in the third perspective. Customer Life Cycle For a better explanation about the Customer Lifecycle, we want to introduce firstly the concept of a Product Life Cycle: PLC is the process of managing the entire lifecycle of a product from its conception, through design and manufacture, to service and disposal. Here is the general product lifecycle which normally follows these 5 steps: Research Development, Introduction, Growth, Maturity and Decline. The graphic (shown in illustration 1 below) shows how the sales change during the PLC. Ilustration 1. Product Life Cycle The PLC can also be divided in 5 stages which represent the kind of customers who makes use of the product during the lifecycle: innovators, early adopters, early majority, late majority and laggards. So what is a Customer Lifecycle? Just like a product of a certain company, a company itself has a lifecycle as well. It is simply the behavior of a customer with a company over the time. Customers begin a relationship with a company, and over the time, either decide to continue this relationship, or end it. The Customer Life Cycle (CLC) has obvious similarities with the Product Life Cycle (PLC). However, CLC focuses upon the creation of and delivery of lifetime value to the customer (looking at the products or services that customers need throughout their lives). It is marketing orientated rather than product orientated, and embodies the marketing concept. Essentially, CLC is a summary of the key stages in a customers relationship within an organization. The problem is that every organization offer different product, which makes it impossible to draw out a single Life Cycle that is the same for every organization. The illustration below shows the course of the relationship between customer and supplier: Ilustration 2 Due to the graph, there are four phases in a customer lifecycle: exploration, growth, saturation and decline. During the Exploration phase the customer starts to see the promises made during communication for the first time; the level of satisfaction is relatively low, the customer have no experience about the products and the services offered by the supplier and the switching costs are still low in this stage. During the Growth phase there usually is a sharp rise in purchases; the customer now knows the advantages offered by the supplier, satisfactions with goods and services increase; the supplier is examined more for its performance than for its reputation or image. The Saturation phase is characterized by the highest number of purchases and the highest degree of commitment (function of satisfaction, attractiveness and switching costs); the relation has taken shape. Satisfaction is still increasing in all the aspects and so do the trust. The appeal of the relationship improves and the switching costs increase slightly. The Decline phase starts as soon as the number of transactions starts to drop; This phase can occur at any time (even after the exploration phase); the most common reason is the reduction in the need for the products and services provide by the suppliers. At any point in this Lifecycle, the customer is either becoming more or less likely to continue maintaining a relationship with a company, and demonstrates this likelihood through their interactions with you. If a company collects data from these interactions, it can use this data to predict where the customer is in his Lifecycle (is the customer becoming more or less likely to maintain a relationship?) If a company can predict where the customers are in the Lifecycle, it can maximize ones Return on Investment (ROI) by targeting customers most likely to buy, trying to save customers who have declining interest, and not wasting money on customers unlikely to continue relationship. Toyota Case Toyota Motors Corporation, commonly known simply as Toyota, is a multinational automaker headquartered in Toyota City, Japan. The company founded by Kiichiro Toyoda in 1937 has snatched the title of worlds largest automaker from General Motors in 2008 for the first time in 77 years. TMC workforce around the world is about 320.590 people (total in affiliated companies in 2009). Toyota is also known by has revolutionized the automotive production with the Just-in-Time system, the quality of its products and the healthy relationship with the stakeholders. These aspects have made Toyota a reference within the automotive manufacturing environment and its personal approach over the customers during the last years seems keeping Toyotas brand in the spotlight of the automotive business. A huge part of the success of Toyota is credited by the obsession with its customers. Beyond the manufacturing strategy it is needed to take care about the non-manufacturing environment. Everything Toyota does is done with customers in mind and it is clear to all staff that totally satisfied customers are the source of good results. It made TMC develop the Lean CRM in response to the growing volume of customer information collected at the many touch-points during the customer lifecycle. The Lean CRM allows Toyota to sense changes in individual customers behaviour, following their current lifecycle status and responding in a way to increases customer satisfaction. It has enabled Toyota to predict what customer wants even before the customer knows he wants it, to sell significantly more vehicles, with a shorter trade cycle and higher repurchase rate (over 60%), at significantly lower costs. CUSTOMER PULL By knowing how often a typical customer use to replace his vehicle, Toyotas process guides how different touch-points over customer lifecycle are delivered and how employees should respond to customer-initiated touch-points and deliver Toyota-initiated ones. The process starts when the customer is thinking about buying a new vehicle. It is a job to the marketing department to guide these prospective buyers to the Toyota website and gather as much information as possible. The process of requesting information is an example of customer pull, where the company responds directly to the customer. It is the first contact at which the customer becomes known to Toyota, and it triggers a check to see if Toyota already knows the customer. The gathered data about the customer provides information to manage how future touch-points to that customer will be delivered. TOYOTA PUSH What Toyota already knows about the prospective customer will determine how Toyota communicates with that customer. Vehicle information which is sent out is tailored to the prospective customers known preferences. Toyota may even offer a customized deal or pre-approved credit to the prospective customer. Where the prospective customer is not previously known, Lean CRM uses statistical models and data analysis to determine which models are likely to be most appealing to each prospective customer, as well as the type of information each person is likely to value. At the moment the customer buys a new Toyota vehicle and enters the ownership lifecycle, Toyota keep trying to sense customer to pull and maintain a conversation with the company along the years. At this way, it is possible to offer the right product at the right moment to the customers. It is this combination of pull and push that guides each customer step by step during the customer lifecycle and toward the customers next purchase. It is the backbone of the lifetime conversation between the customer and Toyota. CUSTOMER DNA Just as a real DNA influences how an individual behave in determined environment, Customer DNA influences how each touch-point between Toyota and the customer is carried out. It defines the relationship that Toyota and its customers will hold along the years and how each touch-point will be faced. The touch-point trigger, the touch-point delivery process, previous or subsequent touch-points, the roles and responsibilities involved and the business rules that control how the touch-point is executed are all contained within the touch-point definition. The best way to execute the touch-points which depends of persons Customer DNA is assigned as soon as the customer is identified. Using the Unica Affiniun Campaign Management System (CMS) is possible to Toyota to manage the variability of customers, the distinct touch-points and their implementation. This process automatically reviews the data about each customer and decides whether a touch-point should be trigged. If more than one touch-point is appropriate at the same time, it also decides which one has priority and what should happen to the other. Similarly, if the customer requests information about a new model, the request will automatically trigger a review process to identify the best touch-point and which touch-points should be triggered as a follow-up. INCREASING SALES AND FREQUENCY, AT LOWER COST This Lean CRM approach has been developed in close cooperation with one of Toyotas European sales companies and its dealers and has been piloted in touch-points during the customer lifecycle. Comparing a recent before and after marketing campaign it is found a 70 percent reduction of non-target customers being mailed, an 80 percent reduction in campaign costs, a 50 percent reduction in campaign development time and a 60 percent increase in campaign ROI. In other words, the Lean CRM approach has enabled Toyota to sell significantly more vehicles, with a shorter trade cycle and a higher repurchase rate, at significantly lower cost. This strategy of approaching the customer according his lifecycle will contribute between $5 million and $10 million (in U.S. dollars) of additional revenues each year to the sales company. And also, Toyota has shown clearly that Lean CRM really provides benefits for customers and for itself despite the doubts about the functionality of lean principles developed in manufacturing to sales and marketing. As it was said in the beginning, Toyota knows that its success depend of total customer satisfaction and staff does not save efforts to reach this goal.Formularbeginn HP Enterprise Services Nowadays more and more successful companies are trying to implement CRM strategies in order to build the customer loyalty. In order to improve your companies CRM strategy you can use the services of certain enterprise service companies, such as HP enterprice service. We are going to disclose briefly the background of HP enterprice services as a company and talk more specifically about their services for enterprices. HP Enterprise Services (HP ES) is the global business and technology services division of Hewlett Packards HP Enterprise Business strategic business unit. It provides enterprices with CRM solutions, which help to support the customers through the entire customer life cycle. It was formed by the combination of HPs legacy services consulting business and the integration of acquired Electronic Data Systems, which had defined the outsourcing business when it was established in 1962 by H. Ross Perot. As the saying goes, all customers are not created equal. Some are no doubt more valuable than others and represent a reliable source of profitable revenue, while others do not justify the cost of attracting or retaining them. And then there are all those other diverse segments of customers somewhere in the middle. As HP ES states, a company must address the unique needs and preferences of all members of these customer segments as they proceed through the different stages of the customer life cycle. Each company is therefore challenged to strike a delicate balance in running its business: minimize the cost of attracting, retaining and rewarding their best customers and maximize the customer experience from Marketing through Sales to Customer Service to create loyal and satisfied patrons and advocates. Companies who achieve this balance are rewarded with profitable growth and increased market share. For those who struggle with this, HP Customer Relationship Management (CRM) Services provides a proven approach to catch and surpass the competition. As shown in a picture below, the customers progress through the steps of this life cycle (inner blue) as they engage with a company through the various interaction channels they choose (gray). Successful companies support each life cycle step with reciprocating front office functions (green) to optimize the customer experience. Ilustration 3 For over 30 years, HP ES has been successfully designing and delivering to clients around the world CRM solutions ranging from customer-facing operations management, contact center technology management, and global fulfillment and logistics. The companys solutions are based on this comprehensive suite of offerings: 1. Contact Center Outsourcing Services Contact Center Outsourcing Services is a tool which provides you to reached outcomes such as growth, cost reduction, improved customer retention, and mitigated risk. Ilustration 4 HP has more than 30 years of Contact center experience which supports entire customer life cycle. HP Contact Center Outsourcing Services ensures the management and operation of your outbound and inbound contact centers handling high value, complex customer interactions. Whether embedded in an industry-specific solution or standalone, companys contact center services support customers with multiple channels for voice and non-voice interactions throughout the entire customer life cycle from marketing to sales to service. 2. CRM Managed Services CRM Managed Services is a universal hosted and managed contact center infrastructure service that enables clients to virtualize their telephony and contact center technologies and springboard off end-of-life and disparate systems environments to a state of the art, world class, stable and secure platform. 3. Consumer Direct Services Consumer Direct Services is a tool with which you can provide an end-to-end solution that facilitates the flow of information from order to delivery. The HP Company uses this tool for trying to keep it customer. Hewlett-Packard Company captures customer intelligence, handles sales and service inquiries, works with sales requests and warehouses, and distributes products for direct-to-consumer companies around the globe. It is also possible that company integrates online, catalog, direct media and other channels a seamless environment to give you a single view of your customers. Plus, no matter where you go or how fast you move, HP has the scale to grow with you. 4. Software Publishing Services Software Publishing Services offers a complete business processing solution for logistics of software publishing and distribution. As it is mentioned before, HP has about 30 years of experience in delivering full product lifecycle management services, so it offers the most state-of-the-art solutions in the software publishing industry today. The company provides a fully integrated solution that includes end-to-end order processing and fulfillment from service delivery centers. HP also operates contact centers, distribution centers, payment centers and technology centers on a global basis. Key Features of HP Software Publishing Services include: Software kit replication and fulfillment (CDs, documentation and licenses) Physical software kit fulfillment and electronic software distribution (ESD) services Training materials/kit printing and fulfillment Documentation printing and fulfillment (marketing collateral printing and fulfillment) Physical fulfillment Global facilities Kitting Strong inventory management/controls Electronic fulfillment 5. Warranty Services Warranty Services provides a comprehensive, Web-based solution for reliable, real-time warranty claims management. HP services include claim processing, extended warranty management, parts order and tracking, service effectiveness reporting, swap stock management, and RMA creation and tracking. HP CRM offerings address your critical customer-related business outcomes. Moreover, by exploiting the synergies of HPs customer analytics services, you can refine your customer segmentation schemes and use predictive analytics to fine tune marketing campaigns and cross-sell promotions and offers to the most receptive customers. These powerful CRM solutions enable you to: Refocus critical and scare resources away from tactical operations issues and toward more strategic business opportunities Increase revenues and accelerate growth through improved cross- and up-selling based on optimized segmentation and personalized treatment Improve customer satisfaction, retention and share of wallet Enhance brand recognition and equity Reduce operational costs and capital avoidance Scale your business up or down to meet fluctuating business demands Better manage end-of-life or disparate contact center technology environments supporting in-house and/or multiple outsource providers. Conclusion Nowadays modern and successful companies are able to see beyond simple ways of seeking the profit and be creative in building a relationship with its customers. As one can see from the Toyota case, which we took as an example, this way of thinking and focusing on customer relationship management is a beneficial method for building a clever strategy. Following the customers lifecycle has become more and more handy tool of CRM. If a company can predict where the customers are in the Lifecycle, it can maximize ones Return on Investment (ROI) and rise the profit. We mentioned the HP services to show, that CRM can be provided as a service and we have been basically grounding the theory with the case of Toyota, which is following the customer lifecycle very carefully and gaining success. During the process of working on this report we raised ourselves a goal, which was to expand our knowledge in a very interesting and handy topic. Successfully, at the end we can say we truly reached our goal with a help of literature research, productive work, and good team. Literature http://www.toyota.com/ http://www.toyota-global.com http://www.customerthink.com/article/lean_crm_toyota_strategy_that_works http://www.helium.com/items/1869467-a-look-at-toyotas-customer-retention-strategies http://www.washingtonpost.com/wp-dyn/content/article/2009/01/21/AR2009012101216.html http://h10134.www1.hp.com/services/contactcenteroutsourcing/ http://www.jimnovo.com/CRM-Lifecycles.htm http://marketingteacher.com/lesson-store/lesson-customer-life-cycle.html Customer Relationship Management, Ed Peelen, Prentice Hall, 2005

Christian Dior and the House of Dior: Luxury and Brilliant Style Combin

â€Å"When I opened my couture house I decided to dress only the most fashionable women from the first ranks of society.† –Christian Dior Christian Dior impacted fashion by establishing the house of Dior, and creating the New Look in 1947. When Dior created his designs, he looked back on his French country heritage and childhood for inspiration. The House of Dior still incorporates Christian Dior’s past into modern day designs and honors his traditions. (De Racogne) The New Look shocked people out of World War II and austerity and into a new era of elegant fashion. Dior’s New Look made him, the House of Dior, and Paris, the recognized fashion icons, which have also been influential in modern times. The House of Dior is one of the most recognized luxury brands in fashion. Christian Dior, the original genius behind the brand, massively changed the fashion world by introducing his New Look in 1947. His design changed a world of dreariness and sacrifice of World War II into one with a bright future, especially in fashion. Many people loved the gentle curves of the silhouette, emphasizing the women’s hi ps and small waist. The New Look trickled down to the mass markets at a lower cost. Everyone had access to the basic design of the New Look. Even in today’s House of Dior, luxury and heritage is a priority. Monsieur Dior always tied his designs back to his childhood, which designers still do today. Every piece of an outfit has a meaning to it from Christian Dior’s life. Luxury is also supremacy in the House of Dior, much like it was for Mr. Dior. Overall, without Christian Dior, the world may still be in an unfashionable rut. His New Look shocked everyone out of the war and into a prosperous future. His house carries his legacy today. Chr... ...ten work in the garden. Also, when he was older, and needed inspiration, he would visit his summer home to â€Å"be one with nature†. â€Å"Happiness pink† is a term Dior created to describe a light, soft pink. In stands for the color of his childhood home in Granville, which is now a museum. Black, red, and gray are also very common colors, which Dior thinks flatter almost everyone. â€Å"Red is the magical color that has created the strongest link between Dior and Galliano.† Finally, three other common fabrics are houndstooth, Prince of Wales plaid, and lace. (Offices of the House of Dior) Designers must study these stories, in order to create a true Dior-esque collection. Famous lines from the house of Dior are the Zig-zag, in 1948, the Vertical, in 1950, the Tulip, in 1953, the H-line, in 1954, the A-line, in 1955, the Y-line, in 1955, and the Spindle line in 1957. (Krebs)