Case study Assignment Example | Topics and Well Written Essays - 250 words - 16

Case study - Assignment ExampleIn nutshell, Burger Kings quirky announce has enabled it shed its old boring image, stand out and position itself as a joint for fun loving people. The bon ton has witnessed an increase in revenue, give thanks to the advertising campaigns that had the potency to surprise customers.The purpose of advertising may be information dissemination, persuasion or brand building. Advertising is said to be hard-hitting if it achieves the stated objectives. Burger King has been able to attract the 18- to 34-year-old males even though it has alienated others. In essence, the company has not contravened any legal requirement and has used ordered advertising to reach the desired demographic profile.Ethics refer to an individuals moral judgment about right and wrong. They emanate from the norms and beliefs prevalent in the society. Ethics is a subjective term. The opinion on whether a particular action or decision is ethical or unethical may commute from person to person.Burger Kings advertising strategy may be regarded as unethical in parts. In some campaigns, Burger Kings advertising agency Crispin Porter + Bogusky used visuals that were demeaning to women. Critics alleged that fast food retailer was relying on sex to promote its products. Some pictures posted on the companys website with the caption Groupies love the Coq were also inappropriate for children viewing.The fast-food giants Whopper Virgins campaign wherein three separate people groups underwent blind taste tests was racially demeaning and thus unethical. These advertisements depicted people from regions of Iceland, Thailand, and Transylvania and were stated to have no exposure of any of the leading fast food giants.In 2005, Burger King take the faux metal band called Coq Roq to promote its new Chicken Fries. The companys Coq Roq Web site featured a photo gallery of vernal women. These pictures along with the